Send in the Clowns
Says the Los Angeles Times, one of the US largest, most prestigious journalistic institutions.
With the Oscars ceremony taking place this weekend, the LA Times seems to have traded places with the Hollywood Reporter by featuring its most screaming front page, well, ever.
The paper's marketing department worked closely with the Walt Disney Co. to feature an ad of the upcoming movie "Alice in Wonderland," with a full-page face of actor Johnny Depp in the role of the Mad Hatter.
The art work, which according to blogger Sharon Waxman sold for $700,000, was superimposed over a mock page of news, which in turn covered the actual front page of its Friday edition.
And the LA Times brass made no excuses about it, with a spokesperson acknowledging that "Stretching the boundaries was what we were going for."
The dire straits the US newspaper publishing industry is going through is no laughing matter, so much so, the line dividing the editorial and marketing departments in newspapers is becoming increasingly thinner.
It's a rabbit hole of historical proportions.
With the Oscars ceremony taking place this weekend, the LA Times seems to have traded places with the Hollywood Reporter by featuring its most screaming front page, well, ever.
The paper's marketing department worked closely with the Walt Disney Co. to feature an ad of the upcoming movie "Alice in Wonderland," with a full-page face of actor Johnny Depp in the role of the Mad Hatter.
The art work, which according to blogger Sharon Waxman sold for $700,000, was superimposed over a mock page of news, which in turn covered the actual front page of its Friday edition.
And the LA Times brass made no excuses about it, with a spokesperson acknowledging that "Stretching the boundaries was what we were going for."
The dire straits the US newspaper publishing industry is going through is no laughing matter, so much so, the line dividing the editorial and marketing departments in newspapers is becoming increasingly thinner.
It's a rabbit hole of historical proportions.
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