More on the US Newspaper Crisis
This time around, the author of this article, Nat Ives, from Advertising Age, claims that the problems are not intrinsic to the newspapers, but to the owners who bought them at a prohibitive cost.
In fact, Ives says that the vast majority of newspapers in the US are doing just fine, thank you very much, especially those serving smaller cities.
"Not a lot of papers are operating at a loss," said John Morton, the veteran industry analyst. "There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there."
Publicly owned newspapers averaged an operating profit of 10.8% in the first three quarters of last year, Mr. Morton said. That's not the margin enjoyed by newspapers when they were monopolies, but it's not nothing either.
This is a good read.
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